The past few years have changed the way people train and this is reflected in everything from home workout programs to equipment like the Mirror interactive gym. Lululemon recently installed the innovative gym machine at 40 of its stores in Canada, and the retailer is offering shoppers the chance to try and buy the device in-store and online.
Mirror works as a customized fitness platform that leverages camera technology, a performance dashboard, and a community to deliver advanced digital experiences that keep people connected, even from the comfort of their own home.
Lululemon acquired Mirror in July 2020, and the Canadian track and field brand focused on launching the tech device in Canada as an omnichannel experience.
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